How Conversational Marketing is Changing the Way Your Customers Buy
People love communicating with messaging because it’s fast, easy, and actually feels like a conversation. So it’s not surprising that 90% of consumers want to use it to communicate with businesses ( the majority prefer it over email) according to a recent survey from Twilio.
It’s estimated that consumers now exchange over a billion messages with businesses each month – in fact, the number of global monthly active users for the top four messaging apps has exceeded that of the top four social media networks combined, and this gap continues to grow.
Future Of Voice
5 Key Predictions for Voice in 2020-22
According to a new report from Juniper Research out this morning, smart devices like the Amazon Echo, Google Home and Sonos One will be installed in a majority – that is, 55 percent – of U.S. households by the year 2022.
will have at least one of these smart speakers in their home, and the total number of installed devices will top 175 million.
with the expectation that ad spend will climb to $19 billion globally by 2022. The report notes that only some number of voice queries will be product searches, which means advertisers will have to “build a brand’s voice strategy around information provision as well as sales,” explains the research’s author, James Moar.
That part of the forecast may be a little early, however. It’s still early days for this market and great for startup.
Voice search has been a hot topic of discussion. Visibility of voice will undoubtedly be a challenge. This is because the visual interface with voice assistants is missing. Users simply cannot see or touch a voice interface unless it is connected to the Alexa or Google Assistant app. Search behaviors, in turn, will see a big change.